The Inspiration for Stories: 2009 W Magazine Shoot of Emma Heming & Bruce Willis

When I opened up to this W Magazine shoot of Bruce Willis and his then new wife Emma Heming in 2009, I knew I’d found my inspiration. Mesmerized by the way photographer Steven Klein had captured the couples attraction and sexuality coupled with a narrative high fashion look, I set out to recreate the shoot. My goal in emulating the shoots’ look and feel was to try out this type of photography to see if it inspired me as much as looking at photos of this style shot by others. I enlisted my good friends Sam and Bogart, as they were …

Creating the Vision

For Sam + Bogart’s “The Getaway” shoot, I worked with the couple for several weeks on the vision of the shoot. They both loved and identified with the 1970s film, The Getaway, and the characters played by Steve McQueen and Ali McGraw. We modeled the shoot after this concept. Bogart had a good friend in SLC who restored classic cars and kept dozens of them in a private lot. He also knew a few guys with incredible gun collections. We locked in use of the location and cars for the day, brought on hair, make-up, and a few assistants and …